I know there’s a lot of hype, mystery and legend around getting on the front page of Digg. Personally, I joined Digg back in 2005, used it somewhat, and then kind of abandoned it. I stop by occasionally, Digg something as a favor to a friend every once in a while, etc. I have a couple of clients that use it heavily, even though I don’t personally. They are, however, media and/or B2C focused.
I have a B2B client, though, who’s asking me about Digg, and I’m wondering if anyone’s actually using it for B2B. To research this on my end, I just downloaded my 864 LinkedIn contacts to a CSV file and uploaded that to Digg. Out of those 864 business contacts:
- 83 (less than 10%) are Digg users.
- Only 12 (1.4%) have been active recently (looks like the past 90 days), according to Digg
Mind you, my network has a disproportionately high percentage of social media professionals, too. Heck, even Pete Cashmore (Mashable) is “Not active recently”:
Maybe he’s outsourcing it. Heck, maybe everybody’s outsourcing it. Does kind of make you wonder, doesn’t it? Who’s actually Digging? And why is it still such a big deal?
More research required, but let me know what you think.
Scott
Very interesting to see that Digg is so under used, I wonder if it has run its course, much like other sites like Technorati. Might be worth doing some cross comparison with sites like Stumbleupon & Delicious to see generally how many people are still actively using social booking marking.
Simon
Personally there is way too much fragmentation is “social distribution tools” offered in the marketplace. The better use of time is to focus on “where are your buyers”. If you know that and you are distributing your content where they are well if your content matches the buyers intent it will pull them to you.
Subsequently focus should be placed on quality of content that matches buyers intent for information, perspectives and ideas that match what they are looking for and where they are looking.
You can distribute content everywhere but unless your buyers are everywhere, which most aren’t, your wasting time trying to engage the wrong people.
Make sense?