Shot into action by the slow dying of the advertising industry they so dearly loved, authors John Lambie and Josh Sklar spent 6 months interviewing over 100 of the top CEOs, executives, directors and journalists in the advertising and marketing industry, including people from Google, Ogilvy & Mathers, Nike, Dell, Y&R, and more.
That’s right. Your website has never generated one single lead, and it never will. It may capture leads, qualify leads and convert leads, but it will never, ever, generate leads.
This morning I received possibly the best marketing email I’ve ever seen, from Ray Edwards….
I’ve read dozens of books on sales and marketing over the years, and while I…
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I got an awesome letter today from John Jantsch of Duct Tape Marketing promoting his…
This has been bugging me ever since I first saw this. I figured maybe blogging…
I was working with a client recently on their marketing, and they told me that…
Last year I wouldn’t have said this – I didn’t believe it. When I opened my mind and did the research though…
